Mar 24, 2022
In 1989 Kraft held a promotional sweepstakes (grand prize: a new minivan) with game pieces in packages of Kraft Singles and due to a series of errors, every single one was a winner. By the time they caught the mistake, over 10,000 people had already "won" $17,000+ minivans.
Kraft is based in the Chicagoland area, so the heavy local coverage this fiasco received in Summer '89 led 10 year-old me to believe this was the biggest news story of the century. Of course in reality, nobody really noticed or remembered. Wasn't local news great like that? Micro-sensations nobody outside of your area knew about? I miss it.
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